Designing a Scalable CI Ecosystem for Corporate and Product Brands
Designed logos and defined usage guidelines (Logo & CI Design), while serving as the Brand Guardian to ensure every brand within the organization shares a consistent image and reflects the company’s core values.
Example
Create a Branding Ecosystem that covers both the corporate brand and multiple product brands.
Ensure each brand has its own unique identity, yet still belongs to the same “brand family.”
Future-proof the system to accommodate new products without losing the link to the parent brand.
Make it functional across corporate communications, digital products, and marketing media.
1. Custom Font & Modular Elements
Designed a custom typeface and shape system adaptable to SCB TechX, XPlatform, and IdentityX.
Incorporated signature lines, shapes, and rounded corners as brand family markers.
2. Color Coding System
SCB TechX: Vibrant gradient spectrum to represent innovation and diversity.
XPlatform: Blue cyan palette to convey technology and trustworthiness.
IdentityX: Deep purple blue tones to symbolize security and professionalism.
3. Unified Design System
Developed guidelines for logos, colors, fonts, iconography, patterns, and motion graphics.
Designed for adaptability from small-scale uses (mobile app icons) to large-scale applications (event booths).
Designed primary logos for SCB TechX, XPlatform, and IdentityX.
Established CI usage systems to ensure each brand remains distinctive yet connected.
Created comprehensive Brand Guidelines covering all internal and external touchpoints.
Provided consultation and approvals for branding use across projects to maintain standards.
Corporate Communication: Presentations, corporate documents, signage.
Digital Products: Robinhood (Delivery Superapp), Paywise (Fintech Platform), XPlatform, IdentityX.
Marketing & Events: Exhibition booths, motion graphics, merchandise.
Built a flexible CI Ecosystem designed for long-term use.
Achieved visual consistency across all brands while allowing each to stand out in its market.
Enabled teams to work more efficiently with clear, centralized standards — reducing duplication and design errors.
